IDA's Doc U: Working With Publicists - How to Get the Most Out of Your Film’s Release

How you release your doc — and how audiences see it — have changed dramatically in the past decade, offering filmmakers more ways to connect audiences with their films. What hasn’t changed, however, is the value an experienced publicist can bring to your team, as you try to get the attention of critics, bloggers, influence’s and viewers — and perhaps pick up an award or two along the way. Whether you’re doing festivals, DIY, day-and-date or multi-platform, a publicist can be the most valuable person at your side, helping to develop a release strategy, bringing in strategic partners, and getting the feature story that will deliver what every film needs to survive: eyeballs. Moderated by Josh Welsh, (Co-President, Film Independent), this Doc U features a panel of leading publicists for documentaries, including Amy Grey (President, Dish Communications), David Magdael, (President, David Magdael & Associates, Inc.) and Nancy Willen (Founder, Acme PR.)