IDA's Doc U: Leveraging the Expanding Latino Market

NBC/Universal and Telemundo, ABC and Univision, Fox and Colombia’s RCN — the major networks are recognizing the opportunities in providing content to the growing U.S. Latino and Hispanic population, including 2nd-generation viewers who want content in English and Spanish. The demand for this content is as diverse as the viewership, and includes the spectrum of non-fiction programming — from news to documentary, to lifestyle programming. How can you leverage the opportunities available with this new demand for content? What stories are programmers seeking, and how does your doc fit into the picture? How can you incorporate these new outlets into your distribution plan? Join Moises Velez (IDA Board Member, Peabody award-winning Director of Development & Current Programming for NBC Universal’s mun2) and a panel of content creators, programmers, and industry influencers for a discussion of the new programming outlets, and how you can participate in the opportunities to be found. Panelists include Luis Ortiz (Managing Director, Latino Public Broadcasting) and filmmaker Jennifer Maytorena Taylor (New Muslim Cool, Home Front).

Cinefamily members can get $5 off admission to this event with the following coupon code: CINEFDOCU